SAN ANTONIO — St. Mary's University Athletics has entered into a three-year agreement with FanWord, the leading AI technology and storytelling company in college sports. Through this partnership, the Rattlers will implement FanWord Assist, FanWord's innovative AI-powered content creation platform, to enhance efficiency and expand storytelling across all athletic programs.
FanWord Assist simplifies and accelerates the production of written content such as game recaps, feature stories, and player bios, helping athletic departments tell more stories with greater speed and consistency. The platform combines artificial intelligence with human creativity, giving communications teams full control over tone and accuracy while significantly streamlining their day-to-day workflow.
"We are thrilled to partner with FanWord to enhance the content we provide," said Executive Director of Athletics
Robert Coleman. "This will help our communications department streamline coverage of our student-athletes, coaches, alumni, and fans and further promote them in a creative and innovative way."
St. Mary's joins more than 160 athletic organizations across all levels that partner with FanWord. Within the Lone Star Conference, fellow users include Lubbock Christian, Midwestern State, UT Dallas, West Texas A&M, and Western New Mexico University.
"We're excited to work with the Rattlers to amplify the unique stories of their student-athletes, teams, and community," said Chris Aumueller, CEO of FanWord. "This partnership highlights St. Mary's forward-thinking approach to embracing AI-powered innovation in college athletics."
As digital storytelling continues to shape fan engagement, recruiting, and alumni relations, St. Mary's partnership with FanWord represents a strategic investment in modern communication tools. FanWord Assist will help the Rattlers' communications staff save time, increase output, and maintain a consistent voice across digital platforms—allowing them to celebrate more of the people and moments that define St. Mary's Athletics.
About FanWord
FanWord is one of the leading storytelling & technology companies in the college sports industry, working with more than 160 athletics organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click
here.
